Latest: HK's Goldhorse adds educational function to Extramile mobile app's retail version

Goldhorse Capital Management (HK) has added a structured products educational factsheet function to its multi-issuer platform Extramile mobile app's retail version.

The new function — which used to be accessed only by institutional users which are the external asset managers (EAMs) — is aimed at allowing the public to better understand the various types of products and keeping potential investors equipped with the latest trends in the space as structured products tend to be considered ”complex“ from regulator's point of view, according to Edward Liu, CEO at Goldhorse.

Structured investments have been increasingly popular in private wealth industry here in Asia - Edward Liu

Goldhorse’s platform doesn’t just deliver value to the smaller players in the market. Larger organisations can also derive significant benefits from the range of quotation and execution tools the company provides.

“No matter how big the structured products team might be, firms still need to rely on a system for efficient price quotation. Relationship managers might be quoting hundreds of structured products every day. This is where we can help,” says Tiffany Cheung, head of product specialists at Goldhorse.

Goldhorse rolled out its Extramile platform in 2020. The firm has licences from the Securities and Futures Commission to conduct Type 1 and Type 4 business in Hong Kong, which means it can deal in securities and advise on securities. Goldhorse also has local operations in Singapore.

The popularity of Extramile has been growing across the region at terrific speed. Between June 2023 and May 2024, Goldhorse onboarded more than 40 clients, bringing the total number of firms that use its services to over 130. These include big names, such as KGI Securities Singapore, Haitong International Securities and Noah Wealth Management.

Speaking of the plans in 2025, Liu said while providing its multi-issuer platform services to its existing institutional client base, ranging from request for quotation to trade execution, the firm is looking to partner with brokers in Asia to offer SFC-approved structured notes to non-professional investors (non PI) service by the brokers.